Indoor & outdoor leisure concept “Family by JW – where PLAY feels Natural”
Due to the Corona virus all our ongoing projects facing delay. We are glad to say that these projects are not cancelled. We have to stay positive and we try to work also on the process after Corona. During the Coronavirus crises we are working on an indoor and outdoor leisure family concept for JW Marriott Hotels & Resorts.
Studio Stoerrr is evolving more and more as a family concept developer. At the moment we are working on Style Book Development for JW Marriott International and on a Strategic Plan for a family Centered Wellness Club for an Eco Resort in Portugal, both indoor and outdoor plans to be developed….
The 21st century guest is used
to experiencing digital self- service wherever they go. At airports, train stations, movie theatres
and even at fast food restaurants. One area where this has not yet happened is
When guests enter a lobby they are usually
faced with an enormous front desk where they have to stand in line to check in
and wait for their credit card to be checked before they receive the key to
For some guests this can be a daunting and
tiring process. Especially after a long days travelling, with an energetic and
impatient 5 year old in tow. Sometimes you just want to walk in, get face to
face friendly service and get to your room for that refreshing shower as
quickly as possible, without having to listen to the complaints of other guests
waiting in line before you.
So why not streamline this process. Shorten
the waiting time and give your guests a warmer welcome? How? By ditching the
desk and implementing new technology to automate the check in.
By Removing the physical barrier between
host and guest, you have the opportunity to create a more personal, human touch.
Welcome your guests as if into your home, into a living room type atmosphere
with cosy check in lounges where guests have the freedom to check in
themselves, but can also ask a personal check in assistant for help if
required. One who actually makes eye contact with you and smiles instead of
staring at his computer screen while he checks your details.
First impressions are everything. So why not design the perfect environment to warmly welcome your guests in your lobby and use technology to speed up the check in process. This way you can also turn your reception area into a multi functional area that is 100% in line with your overall hotel concept.
So if you’re ready to give
your guests the 21st century welcome they deserve and desire, ditch
the desk! Replace it with a homely welcome area. Add a little fun and a large
dose of technology and be amazed at what you can achieve.
Carl Mills – Storyteller & Concept Creator at Studio Stoerrr
Studio Stoerrr created in total 1100 square meter unique outdoor playground concepts for Marriott Hotels & Resorts in Italy, a five star Hotel Group. The opening of both playgrounds will be spring of 2020.
Stoerrr creates a new Kids Club Concept for Regent Hotels & Resorts
Story – Concept – Interior Design Kids Club – Phu Quoc – Vietnam
Stoerrr is developing a 700 square meter unique Kids Club for The Regent – Hotels & Resorts, a six star Hotel Group. The opening of this resort will be in the spring of 2019.
Every child loves to play and every child loves a good story
That’s why a kids club needs to be more than just cool design and playing units. It needs heart and soul and purpose. A great story telling concept can create this and give the kids club that little bit extra that makes it truly magical…instead of just great.
Stoerrr – Kids Concepts uses storytelling to develop new concepts for Kids Clubs in Hotels and Resorts.
For this resort located on Phu Quoc island – Vietnam we used local elements to strengthen the Concept Story.
A fully Adventure Play Zone with interactive gaming will be build in the Kids Club Play Area, the Vietnam myths such as the Phoenix, The Tortoise, the Unicorn and the Emerald are cultural elements of Vietnam we bring in as a common themes. Besides the Adventure Play Zone, we design & develop the entire interior such as the play rooms, the reception/entrance, washing room, furniture, entertainment programme and a loyalty programme.
Regent Resort Phu Quoc Vietnam
Regent PhuQuoc will be in the heart of Phu Quoc Marina, set to be the hottest new destination in Vietnam. The spectacular 400-room waterfront property will bring true luxury to this new lifestyle destination. It will offer both spacious hotel rooms and private residences; each unit will be equipped with a Lake Villa, Beach or Sky Villa that will include a private swimming pool and magnificent sea views.
Regent Phu Quoc will also offer world-class dining and Michelin-starred dining options, spectacular private beaches, a luxury spa, pool and gym facilities. As with all Regent Hotels & Resorts, the property will combine indigenous design that encapsulates the essence of the locale, with understated luxury, providing guests with extraordinary world-class accommodation experiences and living spaces.
Hotel kids clubs. Just extra service or also extra source of revenue?
Is your kids club making money for you? Do you regard it as a necessary service for your guests with young children or do you also see the potential to turn it into a good stream of revenue? With a strong storytelling concept, captivating and creative activities and inspiring design, your kids club could be far more than just another extra service for the family audience, it can become a self- sufficient revenue generator that ensures the loyalty and business of your guests for generations to come.
Mini VIP 1850, L’Apogee Courchevel, France
Missed opportunity for repeat business
Most hotels have a dilemma when it comes to children’s entertainment. They need a kids club for their family guests, but don’t want to spend too much on it. From my experience talking to a lot of kids club project managers there are 2 main reasons why kids clubs are not given the attention they deserve. The first is a lack of expertise within the hotel regarding what a kids club should be, contain and look like. The second is simply because it is not regarded as being of high enough importance to spend a reasonable budget on. The end result is more than often just a fairly nice piece of design without a heart and soul or the pedagogic expertise to really capture the imagination of the children. This is a missed opportunity, as winning the hearts of the children is vital for repeat business. Win the kids over and they will win over their parents, your clients, to return back to the hotel next year. Wow them and you’ll have a guest for life. Kids become adults and have kids themselves. Give them the holiday they will never forget. With a cool, fun and creative kids club. With interesting and inspiring activities. Happy kids make for happy holidays as every parent will confirm. So take the time, energy and money to create something special. It could reward you with repeat business and customers for life.
Kids love a good story, so it makes sense to weave a great one into the fabric of your children’s concept. A story is the most simple way to captivate kids. Unfortunately, most kids clubs do not tell a story and are put together by a designer who is not a specialist in the family sector. A story should also be immersed into the design details of the kids club and the activities offered in the club, so that it becomes one big giant adventure, instead of a series of unconnected activities and areas. Immersing storytelling into a kids concept should be kept fairly simple and be relevant by using local myths or legends that can give children extra insight into the country or place they are staying in. Creating fictional characters that act as fun educational ambassadors is also an effective way to add some extra narrative power to your concept.
360 degrees of family fun
The hotel kids club of the future should be more than simply an extra service for guests with young children. If linked correctly to the rest of the hotel, such as the food and beverage and bedrooms and when coupled with a strong loyalty programme, they can become a great way to increase client retention and loyalty and ultimately become good revenue generators through an increase in repeat business. Kids clubs can also generate extra revenue through merchandising, paid family excursions organized by the hotel, dedicated kids club menus in the main restaurant and kids branded room service menus. A good family hotel should provide 360 degrees of family fun. From the moment a client books, to the moment he returns home. A guest should be made to feel as if the hotel is 100% dedicated to providing the perfect holiday for all the family during every phase of his holiday.
Expertise and consulting
When the toilets are blocked, you call a plumber? When a light is broken an electrician. But when a kids club is required, quite often a design agency with no real knowledge of the family sector is used. Pool managers are promoted to kids club managers and put in charge of kids club creation projects. Without the expertise that’s needed or the correct guidance, the end results are what 90% of current kids clubs look like. Pretty design, with no real substance. Uninspiring, unimaginative and ineffective. A missed opportunity. To get the most out of your budget and really create a kids club that get start generating loyalty and revenue for you, consult an expert with the knowledge, skills and creativity to create the kids club your hotel and guests deserve!
Author: Carl Mills is Storyteller & Marketeer at Stoerrr – Kids Concepts. Stoerrr is working for 5 star international Hotels & Resorts & commercial Playgrounds.
Stoerrr is designing a new Kids Club Concept for Vinpearl Hotels & Resorts Vietnam
Every child loves to play and every child loves a good story!
The Story starts with a young boy Po, who is exploring his talents, the Tree of Wisdom is giving him the answer…
We are in the process of designing a Kids Club Concept for Vinpearl Hotels and Resorts (VinGroup) in Vietnam. Stoerrr – Kids Concepts uses storytelling to develop new concepts in the leisure and hospitality sector. We are using natural elements to strengthen this Concept Story.
This Kids Club will be an activity & talent center with lots of workshops such as Perfomance, Arts & Crafts, Cooking workshops and of course there will be a Playground.
Do you want to know more about this Concept and the Story of Po? We understand the need to distinguish from others…
A Kids Club Concept for Rocco Forte Hotels & Resorts
In this Kids Club we combine active play, fun learning, healthy eating and relaxation with a storytelling journey through everything that makes Sicily such an amazing tourist destination. Our Storyteller will be Verdu the hedgehog, the symbol of the kids club.
The Vedura family program
The Vedura family program has a lot of different themes on offer, such as History, Astronomy, language, gardening, food and cooking, arts and sports. We propose to infuse all these elements within the Kids Club Design.
We will do this with a strong local character to reflect all the ingredients that make Sicily so alluring to families. We want to infuse the passion, fun, love of food, great sense of history, beautiful nature and rich past and achievements of Sicily within the Kids Club. We will also bring nature back into the interior, using natural greens and browns, peaceful sea blues and warm yellow and reds that reflect the passion and zest of Sicily.
This way a kids club can become a powerful tool to inspire, captivate and ensure that families will get an unforgettable holiday and remain happy and loyal customers to the Rocco Forte Hotel brand.
Add 5 star glamour to your outdoor play areas with STRRR’s Play & Stay Cabins
The Play & Stay Cabins are an exciting and engaging place where children can play, learn and relax in the open air. Brought to you by Studio STRRR
These magical Play Cabins have been designed to captivate, stimulate and thrill children up to 14 years old. Shaped like local animals, the Play Cabins not only provide children with the opportunity for lots of active fun, with climbing walls, slides and other playing possibilities, but also offer a cool and safe place to relax and discover lots of fascinating facts about the local environment and wildlife.
The Animal Play Cabins are available in different modules, from a basic play only version to a more sophisticated module with comfortable overnight accommodation for the whole family, including toilet facilities. outside shower and playground surrounding.
If you are looking for something truly special to add that extra thrill and creativity to your outdoor play area, then The Play and Stay Cabins by STRRR are the perfect solution.
Unique eye-catcher for outdoor play area
Captivate children with their stunning design
Discover and learn about environment
Cool and Safe
We deliver Play & Stay Cabins and Tree Huts through Europe, Middle-East, Asia, Australia and USA. Delivery between 12-14 weeks. Interior for overnight stay can be custom made to match style of hotel.