Indoor & outdoor leisure concept “Family by JW – where PLAY feels Natural”
Due to the Corona virus all our ongoing projects facing delay. We are glad to say that these projects are not cancelled. We have to stay positive and we try to work also on the process after Corona. During the Coronavirus crises we are working on an indoor and outdoor leisure family concept for JW Marriott Hotels & Resorts.
Studio Stoerrr has joined a great project. A tender for a total concept for a 5 star resort in Madeira, to redevelop a plot of 16 hectare. The Hotel building, the lobby, accommodations, restaurants, pools, SPA, the Marina, outdoor area’s and of course lots of leisure and family fun indoor as well as outdoor. We’re broadening our horizons with our team and now buried deep in our dreams and concepts for this exciting new venture on the beautiful island of Madeira.
The services we offer;
Strategy & Analyses
Total Concept Development Hotel included Leisure facility & activity development
Redesign of all area’s indoor as well as outdoor – Restyle of all interiors (Villa’s, Appartments, Lobby, Restaurants, Retail etc.)
The worktitle for this pre-concept project is “Behind the Hilltops”
Just behind the hilltops lies a wonderful world worth exploring, where the very best that Madeira has to offer can be discovered in a tranquil, beautiful natural setting, right by the sea.
Different worlds collide here to form an intriguing and engaging holiday resort which will satisfy multiple target groups. Families with children looking for fun and relaxation, young adventurous couples and the older generation interested in culture, active holidays and traditional Portuguese cuisine.
Old world meets new world as we reinvent the idea of a traditional Portuguese fishing village by adding hip design that uses typical Madeiran influences, great locally sourced food and a wide range of activities, both active and relaxing which will please all generations.
Life behind the hills is Madeira as it was meant to be. With the warmth of both the sun and friendly smile of locals turning holidays into one big family affair where everybody feels welcome and will be ensured an unforgettable experience. The new hotel will become a home from home, providing a stress free, nature, health and local food inspired holiday with a strong authentic yet modern Madeira flavour.
Life behind the hills is not only real celebration of the best of Madeiran food & culture & style & life philosophy, but also a place to relax, rejuvenate and recharge those batteries.
We Keep you posted regarding this amazing challenge!
From the 5th of June 2021, the youngest guests at Roompot park Klein Vink can enjoy a completely renewed kids zone with VR technology
A complete concept in one space: kids club, playground, games and an all day café.
Including VR technology, touchscreens, floor projections, LED wall.
Fun, education and technology in perfect harmony
Arcen, Friday 4 June 2021 – Roompot park Klein Vink will open its completely renovated kids zone tomorrow. The Indoor fun & café will become a real attraction for lots of families. When creating this zone, Roompot paid a great deal of attention to the mix of digital experiences, a unique indoor play experience, discovery of the region and a varied offering of workshops.
The many loyal guests of the Roompot park Klein Vink in Arcen will not believe their eyes and ears when they step into the space where there was once just a playground. Roompot and a team of specialists transformed this space of no less than 526m² in 14 weeks into a unique Indoor fun & café where the whole family will have a fantastic time.
From 0 to 99 years old
Roompot has succeeded in creating unique experiences and a complete family concept in this space. Allowing the youngest guests to play in a safe natural space close to their parents. In the nest houses they can discover building cabinets with sustainable, safe toys made from cork and building blocks, picture books from which parents can read aloud to their children and cuddly toys with which they can enjoy fun role-playing games.
With the new unique and innovative experiences that are unprecedented at a holiday park, four to seven year olds can fully enjoy themselves in the same space as the teenage target group.
Studio Stoerrr is evolving more and more as a family concept developer. At the moment we are working on Style Book Development for JW Marriott International and on a Strategic Plan for a family Centered Wellness Club for an Eco Resort in Portugal, both indoor and outdoor plans to be developed….
The 21st century guest is used
to experiencing digital self- service wherever they go. At airports, train stations, movie theatres
and even at fast food restaurants. One area where this has not yet happened is
When guests enter a lobby they are usually
faced with an enormous front desk where they have to stand in line to check in
and wait for their credit card to be checked before they receive the key to
For some guests this can be a daunting and
tiring process. Especially after a long days travelling, with an energetic and
impatient 5 year old in tow. Sometimes you just want to walk in, get face to
face friendly service and get to your room for that refreshing shower as
quickly as possible, without having to listen to the complaints of other guests
waiting in line before you.
So why not streamline this process. Shorten
the waiting time and give your guests a warmer welcome? How? By ditching the
desk and implementing new technology to automate the check in.
By Removing the physical barrier between
host and guest, you have the opportunity to create a more personal, human touch.
Welcome your guests as if into your home, into a living room type atmosphere
with cosy check in lounges where guests have the freedom to check in
themselves, but can also ask a personal check in assistant for help if
required. One who actually makes eye contact with you and smiles instead of
staring at his computer screen while he checks your details.
First impressions are everything. So why not design the perfect environment to warmly welcome your guests in your lobby and use technology to speed up the check in process. This way you can also turn your reception area into a multi functional area that is 100% in line with your overall hotel concept.
So if you’re ready to give
your guests the 21st century welcome they deserve and desire, ditch
the desk! Replace it with a homely welcome area. Add a little fun and a large
dose of technology and be amazed at what you can achieve.
Carl Mills – Storyteller & Concept Creator at Studio Stoerrr
Studio Stoerrr created in total 1100 square meter unique outdoor playground concepts for Marriott Hotels & Resorts in Italy, a five star Hotel Group. The opening of both playgrounds will be spring of 2020.
Stoerrr creates a new Kids Club Concept for Regent Hotels & Resorts
Story – Concept – Interior Design Kids Club – Phu Quoc – Vietnam
Stoerrr is developing a 700 square meter unique Kids Club for The Regent – Hotels & Resorts, a six star Hotel Group. The opening of this resort will be in the spring of 2019.
Every child loves to play and every child loves a good story
That’s why a kids club needs to be more than just cool design and playing units. It needs heart and soul and purpose. A great story telling concept can create this and give the kids club that little bit extra that makes it truly magical…instead of just great.
Stoerrr – Kids Concepts uses storytelling to develop new concepts for Kids Clubs in Hotels and Resorts.
For this resort located on Phu Quoc island – Vietnam we used local elements to strengthen the Concept Story.
A fully Adventure Play Zone with interactive gaming will be build in the Kids Club Play Area, the Vietnam myths such as the Phoenix, The Tortoise, the Unicorn and the Emerald are cultural elements of Vietnam we bring in as a common themes. Besides the Adventure Play Zone, we design & develop the entire interior such as the play rooms, the reception/entrance, washing room, furniture, entertainment programme and a loyalty programme.
Regent Resort Phu Quoc Vietnam
Regent PhuQuoc will be in the heart of Phu Quoc Marina, set to be the hottest new destination in Vietnam. The spectacular 400-room waterfront property will bring true luxury to this new lifestyle destination. It will offer both spacious hotel rooms and private residences; each unit will be equipped with a Lake Villa, Beach or Sky Villa that will include a private swimming pool and magnificent sea views.
Regent Phu Quoc will also offer world-class dining and Michelin-starred dining options, spectacular private beaches, a luxury spa, pool and gym facilities. As with all Regent Hotels & Resorts, the property will combine indigenous design that encapsulates the essence of the locale, with understated luxury, providing guests with extraordinary world-class accommodation experiences and living spaces.
Hotel kids clubs. Just extra service or also extra source of revenue?
Is your kids club making money for you? Do you regard it as a necessary service for your guests with young children or do you also see the potential to turn it into a good stream of revenue? With a strong storytelling concept, captivating and creative activities and inspiring design, your kids club could be far more than just another extra service for the family audience, it can become a self- sufficient revenue generator that ensures the loyalty and business of your guests for generations to come.
Mini VIP 1850, L’Apogee Courchevel, France
Missed opportunity for repeat business
Most hotels have a dilemma when it comes to children’s entertainment. They need a kids club for their family guests, but don’t want to spend too much on it. From my experience talking to a lot of kids club project managers there are 2 main reasons why kids clubs are not given the attention they deserve. The first is a lack of expertise within the hotel regarding what a kids club should be, contain and look like. The second is simply because it is not regarded as being of high enough importance to spend a reasonable budget on. The end result is more than often just a fairly nice piece of design without a heart and soul or the pedagogic expertise to really capture the imagination of the children. This is a missed opportunity, as winning the hearts of the children is vital for repeat business. Win the kids over and they will win over their parents, your clients, to return back to the hotel next year. Wow them and you’ll have a guest for life. Kids become adults and have kids themselves. Give them the holiday they will never forget. With a cool, fun and creative kids club. With interesting and inspiring activities. Happy kids make for happy holidays as every parent will confirm. So take the time, energy and money to create something special. It could reward you with repeat business and customers for life.
Kids love a good story, so it makes sense to weave a great one into the fabric of your children’s concept. A story is the most simple way to captivate kids. Unfortunately, most kids clubs do not tell a story and are put together by a designer who is not a specialist in the family sector. A story should also be immersed into the design details of the kids club and the activities offered in the club, so that it becomes one big giant adventure, instead of a series of unconnected activities and areas. Immersing storytelling into a kids concept should be kept fairly simple and be relevant by using local myths or legends that can give children extra insight into the country or place they are staying in. Creating fictional characters that act as fun educational ambassadors is also an effective way to add some extra narrative power to your concept.
360 degrees of family fun
The hotel kids club of the future should be more than simply an extra service for guests with young children. If linked correctly to the rest of the hotel, such as the food and beverage and bedrooms and when coupled with a strong loyalty programme, they can become a great way to increase client retention and loyalty and ultimately become good revenue generators through an increase in repeat business. Kids clubs can also generate extra revenue through merchandising, paid family excursions organized by the hotel, dedicated kids club menus in the main restaurant and kids branded room service menus. A good family hotel should provide 360 degrees of family fun. From the moment a client books, to the moment he returns home. A guest should be made to feel as if the hotel is 100% dedicated to providing the perfect holiday for all the family during every phase of his holiday.
Expertise and consulting
When the toilets are blocked, you call a plumber? When a light is broken an electrician. But when a kids club is required, quite often a design agency with no real knowledge of the family sector is used. Pool managers are promoted to kids club managers and put in charge of kids club creation projects. Without the expertise that’s needed or the correct guidance, the end results are what 90% of current kids clubs look like. Pretty design, with no real substance. Uninspiring, unimaginative and ineffective. A missed opportunity. To get the most out of your budget and really create a kids club that get start generating loyalty and revenue for you, consult an expert with the knowledge, skills and creativity to create the kids club your hotel and guests deserve!
Author: Carl Mills is Storyteller & Marketeer at Stoerrr – Kids Concepts. Stoerrr is working for 5 star international Hotels & Resorts & commercial Playgrounds.
Stoerrr is designing a new Kids Club Concept for Vinpearl Hotels & Resorts Vietnam
Every child loves to play and every child loves a good story!
The Story starts with a young boy Po, who is exploring his talents, the Tree of Wisdom is giving him the answer…
We are in the process of designing a Kids Club Concept for Vinpearl Hotels and Resorts (VinGroup) in Vietnam. Stoerrr – Kids Concepts uses storytelling to develop new concepts in the leisure and hospitality sector. We are using natural elements to strengthen this Concept Story.
This Kids Club will be an activity & talent center with lots of workshops such as Perfomance, Arts & Crafts, Cooking workshops and of course there will be a Playground.
Do you want to know more about this Concept and the Story of Po? We understand the need to distinguish from others…
3 Elements that Create Loyal Kids; Capturing the Traveling Family!
Exclusive Feature: The Market: The family travel market is booming; In fact it’s the fastest growing niche in the leisure market and with over 115 million holidays a year involving kids it’s also one that cannot be ignored by the hotel industry.
But today’s Parents are spoiled for choice by an overwhelming abundance of child friendly hotels and resorts with animation teams to take care of the kids.
So how do they make up their minds where to stay?
A major factor in their decision as to where they stay can be determined by their perception of the quality of the Kids Club within the hotel.
The standards that they demand are high. The Kids Clubs must be safe, entertaining, stimulating and also recognize the wishes of the modern parent. With worldwide obesity figures amongst children on the rise, the food provided must be healthy, nutritious and yet appealing to kids.
Parents want to pick up energy spent happy contented kids who have had the time of their lives.
The new breed
The new breed of Kids Clubs have recognised that a lick of bright paint and some toys and cushions will no longer cut the mustard. They combine cool design with a well thought- out pedagogical philosophy and play based learning programs1 to make sure that they are not just a place of fun and entertainment, but are an intelligent, healthy and stimulating environment where children can get the exercise and mental stimulation they need to trigger successful growth.
When it comes to the activities organised by the Kids Clubs, traditional arts and crafts are no longer enough to satisfy the new generation of eager learning kids.
Hotels are implementing highly creative and educational programs2, from The Waldorf Astoria’s Gladiator training in Rome, to The Ritz Carlton’s Ocean Futures Society, designed by Jean-Michel Cousteau to create awareness amongst children for environmental issues.
The 3 elements of the Kids club
The Kids Clubs of the future are stylishly designed based on Storytelling with a link to nature and with careful planning going into lighting, climate control and air quality. They are a perfect balance between fun and education.
By focussing on 3 key elements, exercise (indoor as well as outdoor), innovation and healthy eating, they not only make a child fitter and smarter but by stimulating both the body and brain actually make them happier.3
Happy children make for happy families and create a better customer experience all round that can dramatically increase the % of return customers in the travelling family segment.
When combined with an effective strategy for family rooms and child friendly dining schemes , the Kids Club can become a powerful tool to help hotels win ground in the ever growing travelling family market.
This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from stoerrr.com is not permitted.
About the Author: Carl Mills is head of marketing at Stoerrr, A Dutch Design company for the next generation that develops advanced kids solutions for the leisure Industry, such as Kids Clubs and Family Room entertainment for hotels.
Studio Stoerrr is a design studio with many years of experience in concept & design development. The company started their innovations for kids by using a combination of skill, knowledge and the amazing learning curve of kids themselves.
Stoerrr is proud Partner of Mocinno International, the Hospitality Management company www.mocinno.com
We know now that more people live in cities than in rural areas. A lot of children don’t grow up with natural surroundings or at least within a green environment, they grow up among bricks. It’s up to us to do something about it. We have to educate people on a sublte way. So that a connection with nature will increase the population of happy and healthy children and therefor to have happy and healthy grown ups later on.
The Nature Kids Club is a fun place where kids and their families can spend time enjoying nature and learning new ways to live in harmony with our Earth! Kids can hang out here and really connect with their natural surroundings.
Link indoor with outdoor
To create this affinity with nature we will always link the interior of a Kids club to an outdoor environment or playground. We design Kids Clubs with an eco, nature and biophilic approach. That means we will implement real nature in the interior & play environment of a hotel Kids Club and use natural materials or materials with eco & safe certificate. All products are sourced from their eco certificate such as Cradle to Cradle or other Eco certificates.
Everything that we design will feature nature friendly and eco elements. From the interior and exterior play units, to workshop products and design products for interior design. It has been scientifically proven that humans need nature or a natural environment to be more happy and healthy, as this frees a lot endorphins which create happiness. As we also believe in our responsibility to help create physically healthier children, we also add a playful and fun sports and exercise element to our kids club and link this to exciting Outdoor Leisure concepts.
Outdoor Leisure Concepts
Tree-athlon – a nature leisure concept
Tree-athlon – a fun and exciting outdoor game that connects children and parents directly to nature.
It’s a great way for the whole family to enjoy an activate and educational day outdoors. To experience nature, using all their senses. To see, smell, taste, hear and really feel the beauty of their environment. Tree-athlon is a fun tour of the environment, with a guide and a fun game element. Guests can learn about the Eco-Hotel’s environment and complete simple missions. Kids and parents follow a route in nature where they have to use all their senses to find out the right answers. Using all your senses really frees a lot of endorphins which create an intense feeling of happiness.
It also combines exercise, education and entertainment, which all parents will think is a perfect combination. The objectives are to entertain, enlighten and create amazing experiences and unforgettable holiday memories. Guests can choose from different routes – locations and also between walking, a guided Nature Parkour (with tree climbing – branch hanging), mountain bike riding and even horseback riding.
There can also be a version for the sea environment where local fisherman take out families on the water and guests can learn about the sea life. They can even catch their own dinner and learn to cook it local style back at the resort. Tree-athlon would also create work for people living in the region, who would act as tour guides.
Our programs get kids outside exploring new activities, discovering lifelong skills and connecting with nature.
For the award winning Vommuli Resort Stoerrr – Concepts created the Kids Club and selected high quality kids design & play products for the play & workshop area & kitchen. High quality design make sure that children are happy and the whole family will enjoy the stay at Vommuli Resort. Picture below Kids Club Play area, arts & crafts workshop and a small selection of the products like toys, children’s furniture, Kitchen equipment and play objects that has been installed in the Kids Club Area.
Kids Club Play Area, Arts & Crafts workshop
Kids Club Kitchen & cooking workshops
Kids Club Vommuli Resort Product Sourcing & Styling
St. Regis Vommuli Resort Maldives opened on november 2016
The highly anticipated St. Regis Maldives Vommuli Resort by hospitality giant Starwood Hotels & Resorts opened on 1 November 2016.
Reviews on St.Regis Vommuli Resort, Maldives, Starwood Hotels
“The staff at the kids club were also tremendous. They had great activities for the kids, mixing quiet time of arts and crafts with active time running around playing indoor soccer and going out on the playground. In terms of food we would recommend the Kids Pass for your children’s meal options, which at $30/day for lunch and dinner is a great way to avoid having to buy them a $50 entre they may not eat. We spent Christmas at the resort, and this again showed how they spared no expense. The kids club organized a Christmas tree lighting party with carols and snacks. Kids went around the island caroling. Christmas morning Santa arrived on a Jet Ski bearing personalized gifts for each of the children, while parents were treated to champagne.”
“Mummy, can I go to the Kid’s Club please?” That’s my 6 year old son’s favorite place to check out everyday at Stregis Maldives. He had lots of fun playing with the other kids he met there and also participating in the fun-filled and educational activities which were properly planned on a daily basis. He was very reluctant to leave the beautiful resort cause he said he will miss the kids club very much.- Thanks to Eeklin, Tripadvisor Contributor from Malaysia
blooming hotel boasts eleven hectares of private dunes while the artistic village of Bergen is within a stone’s throw. This makes our hotel in the dunes – though we say so ourselves – the most attractive hotel in the Netherlands for a seaside vacation. Our hotel on one of the most beautiful beach coasts in the Netherlands provides every comfort to enjoy a pleasant and relaxed stay in Bergen aan zee in the Netherlands.
At blooming hotel everybody can flourish. Both rest-seekers and businessmen as well as families and those eager to learn. blooming inspires, creates, stimulates and unwinds. From reception to departure. From breakfast to dinner. From bedtime to awakening.
blooming has developed over more than half a century to become what it is today. Our intention is to surprise each and every one, every day again. In a natural environment, which is called blooming, it is all about creativity, personal attention and a quirky touch. Our aim is to make a long lasting impression to all our guests.
A Kids Club Concept for Rocco Forte Hotels & Resorts
In this Kids Club we combine active play, fun learning, healthy eating and relaxation with a storytelling journey through everything that makes Sicily such an amazing tourist destination. Our Storyteller will be Verdu the hedgehog, the symbol of the kids club.
The Vedura family program
The Vedura family program has a lot of different themes on offer, such as History, Astronomy, language, gardening, food and cooking, arts and sports. We propose to infuse all these elements within the Kids Club Design.
We will do this with a strong local character to reflect all the ingredients that make Sicily so alluring to families. We want to infuse the passion, fun, love of food, great sense of history, beautiful nature and rich past and achievements of Sicily within the Kids Club. We will also bring nature back into the interior, using natural greens and browns, peaceful sea blues and warm yellow and reds that reflect the passion and zest of Sicily.
This way a kids club can become a powerful tool to inspire, captivate and ensure that families will get an unforgettable holiday and remain happy and loyal customers to the Rocco Forte Hotel brand.
Children from 10-16 want to be active physically, communicate with each other digitally,
to hang out socially and have fun.
The Ten+ Youth Club has been designed specifically for hotels who are looking to
accommodate children of the age group 10-16, but only have a small area available to do this. Stoerrr uses innovative design and the latest play technology to captivate,
stimulate and educate children.
In the The Ten+ Youth Club kids are in control and can decide themselves what they need to be happy during their stay. If they are feeling active they can test their strength, speed and agility with the latest high tech climbing wall. An interactive digital game also provides them with an unlimited range of physical options, from trying their hand at the latest dance moves to a range of sports and fun activities.
Extra promotional Teenage Test labs
The Ten+ Youth Club can be expanded with a Teenage Test Lab theme days, where they can test and try out new products. These could be food & beverage, games, educational apps, sneakers, clothes and toys. Manufacturers/brands would host events such as kids cooking labs, new game or e-learning apps testing, sneaker testing and playing with the latest cool new toys. The hotel staff would not be burdened with extra work as the brand employees themselves would take care of the Lab.
Food and Beverage
The Ten+ Youth Club can be a great tool to persuade parents to choose which Hotel to stay as their preferred location for a weekend family brunch. Together with our partner Mocinno International we can create a tight link between the club and the brunch to create continuity, awareness and help increase F&B revenue.
The Ten+ Youth Club can work in every city and can also be easily adapted to work in different size areas.
Add 5 star glamour to your outdoor play areas with STRRR’s Play & Stay Cabins
The Play & Stay Cabins are an exciting and engaging place where children can play, learn and relax in the open air. Brought to you by Studio STRRR
These magical Play Cabins have been designed to captivate, stimulate and thrill children up to 14 years old. Shaped like local animals, the Play Cabins not only provide children with the opportunity for lots of active fun, with climbing walls, slides and other playing possibilities, but also offer a cool and safe place to relax and discover lots of fascinating facts about the local environment and wildlife.
The Animal Play Cabins are available in different modules, from a basic play only version to a more sophisticated module with comfortable overnight accommodation for the whole family, including toilet facilities. outside shower and playground surrounding.
If you are looking for something truly special to add that extra thrill and creativity to your outdoor play area, then The Play and Stay Cabins by STRRR are the perfect solution.
Unique eye-catcher for outdoor play area
Captivate children with their stunning design
Discover and learn about environment
Cool and Safe
We deliver Play & Stay Cabins and Tree Huts through Europe, Middle-East, Asia, Australia and USA. Delivery between 12-14 weeks. Interior for overnight stay can be custom made to match style of hotel.